Duration

4 years (8 semesters)

Starting in

January and August

Study format

On-Campus

Our Program

At Tecmilenio, we have innovated teaching and learning.

Learn through our exclusive flexible educational model MAPS (Modular, Stackable and Personalized). Study your university degree by earning 28 certificates that replace traditional courses.
These certificates were created together with top companies. They are tailored for you and they enhance the development of technical and people skills required by today's labor market.

Live priceless experiences! In your last semester, you can do an internship in a company. Put your knowledge into practice in real-life settings either at a company or at your own business in order to practice and acquire the necessary skills to deal with any work challenge.

We stand by you as you reach your goals and live your life purpose. We are commited to offering you integral wellbeing and high-quality education.
CARVE YOUR OWN PATH. THE CHOICE IS YOURS.

See official validity of studies

Start your path at Tecmilenio.

1. Schedule an appointment with your advisor: register online or request it on campus.
2. Prepare your documents:
- Birth certificate
- High school transcript
- CURP (Unique Population Registry Code)
- Proof of address (issued in the last three months)
- Official ID (INE or passport) of the student and of the person responsible for paying the tuition.
3. Schedule and sit the admission and English exams.
4. Fill out and sign your admission application digitally.
5. Pay the registration fee.

You are now part of Tecmilenio!

Quick Admissions Guide Want to know more?Contact us!

What will I be able to do when I graduate?

As a Tecmilenio graduate, you will have the necessary competences to conquer the business world. Using your skills, you will be able to:
Create and implement marketing strategies in order to launch products, position brands, and increase a company's profit.
Create content, manage advertising on social media, and carry out digital marketing campaigns.
Do market research, study the consumer's behaviour, and analyze data in order to design business strategies.
Design and implement brand strategies by creating buyer personas, segmenting markets, and developing advertising campaigns in traditional and digital channels.
Segment and select profitable markets that have high consumption potential and return on investment.

Life at Tecmilenio goes beyond courses

Companionship
You can always rely on a support network and mentors that are willing to help you define and reach your goals.

Student Life
Become part of the student community, make new friends and enhance your talents by sharing what you're passionate about.

Workplace Integration
Experience the work life and acquire hands-on professional experience during your internship at companies.

Interculturality
Enjoy studying abroad by choosing one of the 75+ universities with which Tecmilenio has an exchange agreement.

Social Impact
Go beyond and leave a positive mark on the world.

Laboratories
Practice in our on-site or online laboratories until you become an expert.

Study Plan

Digital Transformation

Learn strategies and develop skills in order to implement digitalization in companies.

Programming Fundamentals

Learn about programming fundamentals: use relevant tools and techniques for data collection and analysis.

Strategy and Competitive Advantage

Study how to develop and maintain competitive advantages in ever-changing markets.

Foreign Language I

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Operation Management

Delve into the efficient operation management in companies and master how to carry out strategies.

Entrepreneurship

Develop your creativity and the necessary skills to start and manage new businesses.

Big Data Analytics

Master big data analytics in order to report decisions and improve segmentation and personalization.

Foreign Language II

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Markets and Consumers

Study the consumer's behaviour and the dynamics of the markets in order to develop efficient marketing strategies.

Market Research Fundamentals

Discover the most important market research methods in order to identify opportunities and measure the success of advertising campaigns.

Value Proposition: Products and Services

Learn how to design offers that attract and maintain clients for any product or service.

Foreign Language III

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Brand Analysis

Study brand creation, management, and positioning strategy in order to generate a real and lasting impact on the market.

Price Management

Learn to use pricing strategies: their influence on the consumer's perception and their impact in competitiveness.

Value Proposition Distribution

Master distribution chains and logistics in order to ensure that products and services are delivered to the end user.

Foreign Language IV

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Communicating the Value Proposition

Develop the skill of creating efficient messages and campaigns that highlight the value of products and services.

Social Media Strategies

Delve into the use of social media for building brands and digital communities and for hooking the target audience.

Content Creation and Storytelling

Develop your creativity in order to create attractive and efficient narratives that generate an emotional connection with consumers.

Foreign Language V

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Focus routes

Elective 1

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Elective 2

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Elective 3

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Foreign Language VI

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Elective 4

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Elective 5

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Elective 6

Choose a certificate to build specialized and in-demand skills:
• Commercial Negotiation and Communication
• Key Account Management
• Sales Skills
• Sales Team Management
• Customer Care and Experience
• Sales Management and Promotion

Foreign Language VII

Learn another language through foreign language certificates that are distributed throughout your degree program. Develop essential communication skills in order to gain competitive advantage, have international opportunities, and increase your employability.

Eighth Semester

Gain work experience and put your knowledge into practice by collaborating with a company or a business.

Download study program

Success Story

Alejandra, a Marketing student, talks about how Tecmilenio gave her the freedom to choose her certificates and how joining student groups helped her develop leadership for her current job. Get inspired!

Alejandra

Student in the Bachelor's Degree in Marketing

Explore Tecmilenio

Discover all campuses

Aguascalientes

(800) 444-4020 Av. Eugenio Garza Sada #1500, Col. Los Pocitos, Barranquillas, Aguascalientes, C.P. 20328

Explore Aguascalientes campus

Explore Tecmilenio

Discover all campuses

Aguascalientes

(800) 444-4020 Av. Eugenio Garza Sada #1500, Col. Los Pocitos, Barranquillas, Aguascalientes, C.P. 20328

Explore Aguascalientes campus

Duration

Starting in

Study format

Our Program

What will your experience be like?

At Tecmilenio, we have innovated teaching and learning.

What's the first step?

Your competences upon graduating

Experiences

Study Plan

First Semester

Digital Transformation

Programming Fundamentals

Strategy and Competitive Advantage

Foreign Language I

Second Semester

Third Semester

Fourth Semester

Fifth Semester

Focus routes

Sixth Semester

Elective 1

Elective 2

Elective 3

Foreign Language VI

Seventh Semester

Eighth Semester

Internship

Success Story

Success Story

Explore Tecmilenio

Aguascalientes

Explore Tecmilenio

Aguascalientes

Contact us